VJ joins industry leaders during the opening keynote session at RAPID + TCT 2017 on May 8 to discuss how 3D printing is transforming manufacturing into a digital technology, moving the industry from an analog to a digital realm. This change is a turning point for the industry. Traditional manufacturing requires a long process of market research, prototyping, focus group research, and the supply chain and retail channels to distribute products. With additive manufacturing, manufactures have more design freedom to work with designers, customize existing products, and ultimately decide what will go live. Product availability and market testing will go from years to days.