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Design in the Age of Experience 2017 – Milan

Design in the Age of Experience – Best of the Event – Dassault Systèmes. From dream to inspirational creation, the power of experience thinking.


Designers, stylists, architects, urban planners, inventors – you need inspiration to drive the kind of innovation that generates attention. In the products you create, in the structures you design, creating a positive emotional experience is the key to adoption and loyalty.


The creative process is, therefore, a social and collective effort that draws inspiration from the wealth of talent and creativity in the ecosystem to create products that enchant customers. Design affects product identity and purpose, prompting companies to define new business models to adapt to the way consumers interact with their products.


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